Salesforce Dreamforce 2026 is shaping up to be one of the most influential technology and business events of the year. Taking place September 15–17, 2026, at Moscone Center in San Francisco, with a digital experience available through Salesforce+, Dreamforce will bring together technology leaders, AI experts, entrepreneurs, academics, business executives, creators, and cultural icons.

This year’s event is centered around the evolution of the Agentic Enterprise, with Salesforce highlighting artificial intelligence, data, automation, customer experience, and the practical adoption of AI across organizations. Salesforce currently promotes 1,600+ breakout sessions, 50+ visionary and product keynotes, 150+ hands-on trainings and demos, and 240+ community roundtables.

The speaker lineup is equally diverse. From AI researchers and technology CEOs to Hollywood personalities and global business leaders, Dreamforce 2026 brings together voices from industries far beyond traditional enterprise technology.

Here are some of the most notable speakers announced for Dreamforce 2026.

1. Dreamforce Opening Keynote with Marc Benioff

Chair, CEO & Co-Founder of Salesforce

Marc Benioff will lead the highly anticipated Dreamforce 2026 Opening Keynote, joined by a lineup of special guests from the world of business, technology, and innovation.

The opening keynote is expected to highlight how artificial intelligence, Agentforce, data, and digital transformation are reshaping the way organizations operate and engage with customers. It will also provide a broader view of Salesforce’s vision for the future of AI-powered enterprises.

Attendees can expect valuable insights into enterprise AI, Agentforce, customer experience, business transformation, and the evolving role of intelligent technology in organizations worldwide.

2. H.E. Omar Sultan Al Olama

UAE Minister of State for Artificial Intelligence

Omar Sultan Al Olama is one of the world’s prominent government leaders focused on artificial intelligence and digital transformation.

His appearance at Dreamforce is particularly relevant as governments and enterprises increasingly explore how AI can transform public services, business operations, and economic development.

His perspective could offer valuable insights into AI policy, digital transformation, responsible AI, and the future of AI-powered organizations.

3. Linda A. Hill

Professor & Faculty Chair, Leadership Initiative, Harvard Business School

Linda A. Hill is widely recognized for her work on leadership, innovation, and organizational transformation.

As businesses adopt AI agents and increasingly automated workflows, leadership becomes just as important as technology.

Her perspective can help organizations understand how leaders can build cultures where people and AI work together effectively.

4. Sheryl Lee Ralph

Emmy Award-Winning Actor, Producer & Bestselling Author

Sheryl Lee Ralph brings a perspective centered on creativity, resilience, leadership, and personal impact.

Her presence demonstrates the broader scope of Dreamforce, where technology conversations increasingly intersect with culture, storytelling, creativity, and human connection.

5. Travis Kalanick

CEO & Founder, Atoms

Travis Kalanick is best known as the co-founder and former CEO of Uber and now leads Atoms.

His entrepreneurial experience makes him an interesting voice for discussions around technology disruption, startups, innovation, scaling businesses, and building technology-driven companies.

6. Alessandra Sala

Co-Chair of UNESCO’s Women for Ethical AI; President of Women in AI

AI adoption is moving faster than ever, making ethics and responsible development critical topics for enterprises.

Alessandra Sala’s work in ethical AI and AI inclusion brings an important perspective to the Dreamforce conversation around responsible artificial intelligence, governance, diversity, and human-centered technology.

7. Matthew McConaughey

Academy Award-Winning Actor, NYT Bestselling Author & Salesforce Brand Partner

Matthew McConaughey brings a unique combination of entertainment, storytelling, leadership, and entrepreneurship.

As a Salesforce brand partner, his participation also highlights the company’s growing focus on connecting technology with human experiences, creativity, communication, and brand storytelling.

8. Reese Witherspoon

Academy Award-Winning Actress, Producer, NYT Bestselling Author & Founder of Hello Sunshine

Reese Witherspoon has built a significant business around storytelling and media through Hello Sunshine.

Her experience as a creator, producer, entrepreneur, and business leader offers a valuable perspective on brand building, content, leadership, creativity, and entrepreneurship.

9. Sterling K. Brown

Emmy Award-Winning Actor & Producer

Sterling K. Brown is known for his work as an actor and producer, as well as his focus on authenticity, purpose, and human connection.

Salesforce currently highlights Brown among its Dreamforce 2026 speakers, describing his leadership around trust, connection, and purpose. 

10. Bill Nye

Emmy Award-Winning Science Educator, Bestselling Author & Advocate for Scientific Literacy

Bill Nye has spent decades making complex scientific ideas accessible to broad audiences.

At a conference increasingly focused on AI and emerging technology, his perspective can add an important dimension around science, education, critical thinking, innovation, and scientific literacy.

11. Terry Crews

Award-Winning Actor, Author, Activist & Motivational Speaker

Terry Crews brings experience from entertainment, entrepreneurship, leadership, and motivational speaking.

His appearance adds another human-centered perspective to conversations around personal development, resilience, creativity, and leadership.

12. Rebecca King-Crews

American TV Personality, Fashion Designer, Author & Philanthropist

Rebecca King-Crews combines entertainment, entrepreneurship, creativity, and philanthropy.

Her participation reflects Dreamforce’s broader approach to bringing perspectives from business, culture, and society into conversations about innovation.

13. Roland Busch

President & CEO, Siemens AG

Roland Busch represents one of the most important voices from global industrial technology.

As CEO of Siemens, his perspective is particularly relevant to the future of industrial digitalization, automation, AI, enterprise transformation, and connected operations.

14. Chamath Palihapitiya

All-In Podcast Co-Host; Founder & CEO, Social Capital

Chamath Palihapitiya is an entrepreneur, investor, and technology commentator.

His experience across venture capital, technology companies, and investment makes him a notable voice for conversations around AI investment, entrepreneurship, technology markets, and the future of business.

15. Dave Friedberg

All-In Podcast Co-Host & CEO, Ohalo

Dave Friedberg brings experience across entrepreneurship, technology, investing, and agriculture technology.

His perspective can be particularly interesting for discussions around AI, startups, technological disruption, and innovation across industries.

16. Jason Calacanis

All-In Podcast Co-Host & Technology Entrepreneur; Founder & CEO of LAUNCH

Jason Calacanis is a technology entrepreneur, investor, and startup ecosystem leader.

His participation adds an entrepreneurial lens to Dreamforce’s broader discussions around startups, venture capital, emerging technologies, and innovation.

17. Tony Robbins

#1 NYT Bestselling Author, Entrepreneur & Philanthropist

Tony Robbins is one of the world’s most recognizable voices in personal development, leadership, and entrepreneurship.

His Dreamforce appearance is especially relevant for executives and business leaders interested in performance, leadership, organizational growth, and achieving business transformation.

18. Jim Gaffigan

Emmy Winning, Grammy Nominated & NYT Bestselling Comedian

Jim Gaffigan brings humor and entertainment to an otherwise technology-heavy event.

His participation reinforces Dreamforce’s unique combination of business, technology, learning, entertainment, and community.

19. Anton Osika

CEO & Co-Founder, Lovable

Anton Osika represents the new generation of AI-native technology entrepreneurs.

As AI changes how software is created, companies like Lovable are part of a broader shift toward AI-assisted and AI-driven development.

His perspective could be especially relevant for developers, founders, product teams, and technology leaders exploring the future of software creation.

20. Arthur C. Evans, Jr., PhD

CEO & Executive Vice President, American Psychological Association

Arthur C. Evans brings expertise from psychology, mental health, organizational behavior, and leadership.

His presence adds an important human dimension to discussions around AI adoption, workplace transformation, employee experience, and the psychological impact of rapidly changing technology.

21. will.i.am

CEO & Founder, FYI.AI

will.i.am sits at the intersection of technology, artificial intelligence, creativity, entertainment, and entrepreneurship.

His work through FYI.AI makes him a particularly interesting speaker for organizations exploring how AI can augment creative workflows and collaboration.

22. Renée Richardson Gosline

Sr. Lecturer & Head of Human-First AI Lab at MIT

Renée Richardson Gosline focuses on human behavior, decision-making, and the relationship between people and AI.

Salesforce currently identifies her among its Dreamforce speakers and highlights her research around trust, agency, and AI. 

Her perspective is highly relevant as enterprises move from experimenting with AI to deploying AI agents at scale.

23. Max Junestrand

CEO & Co-Founder, Legora

Max Junestrand represents the intersection of AI and professional services.

His work at Legora highlights how artificial intelligence is transforming knowledge-intensive industries and creating new possibilities for professionals working with complex information.

24. Jessica Sibley

CEO, TIME

Jessica Sibley brings experience from media, technology, and business leadership.

Her perspective can contribute to discussions around digital transformation, media innovation, AI, brand strategy, and the changing relationship between businesses and audiences.

25. Keely Cat-Wells

CEO & Founder, Making Space

Keely Cat-Wells is building the future of accessible work through technology.

Salesforce highlights her among its Dreamforce 2026 speakers and notes that her AI-powered platform has connected more than 50,000 disabled professionals to jobs, skills, and community.

Her participation brings accessibility and inclusive innovation into the broader AI conversation.

26. Jamie Dormandy

Chief Operating Officer, Make-A-Wish UK

Jamie Dormandy brings a nonprofit and social-impact perspective to Dreamforce.

Her experience is particularly relevant to organizations looking at how technology, data, and digital tools can improve fundraising, operations, supporter engagement, and mission-driven outcomes.

27. Guillermo Rauch

CEO & Founder, Vercel

Guillermo Rauch is a prominent technology leader and developer-platform entrepreneur.

His perspective is particularly relevant to the evolution of modern software development, web infrastructure, AI-powered development, and developer experience.

28. Swan Sit

Former Nike & Estée Lauder Executive; AI & Digital Transformation Leader

Swan Sit brings extensive experience in digital transformation and consumer brands.

Her perspective can help connect AI and technology with customer experience, digital strategy, brand transformation, and modern consumer behavior.

29. Spiros Xanthos

CEO & Founder, Resolve AI

Spiros Xanthos brings an AI-native perspective to enterprise technology and software operations.

His participation is especially relevant as organizations explore how AI agents can automate complex technical workflows and support engineering teams.

30. Sam Jacobs

Editor-in-Chief, TIME

Sam Jacobs brings expertise from global media and journalism.

His perspective can add context around how AI is changing information, communication, media, trust, and the way organizations engage with audiences.

31. Dr. Uri Yerushalmi

Chief AI Officer & Co-Founder, Fetcherr

Dr. Uri Yerushalmi represents the growing role of AI leadership within technology-driven companies.

His work is relevant to discussions around AI implementation, intelligent systems, enterprise automation, and the practical application of artificial intelligence.

32. Ayesha Javed

Sr. Editor Business & Technology, TIME

Ayesha Javed brings a business and technology journalism perspective to the event.

Her participation can provide insight into the trends shaping AI, technology businesses, digital transformation, and the evolving enterprise landscape.

33. Chase Lochmiller

CEO & Co-Founder, Crusoe

Chase Lochmiller represents the intersection of AI infrastructure and energy.

As AI workloads require increasingly significant computing resources, infrastructure, energy efficiency, and data-center capacity are becoming critical parts of the AI ecosystem.

34. Dustin Podell

Co-Founder & Research Scientist, Black Forest Labs

Dustin Podell brings expertise from AI research and generative technology.

His work is particularly relevant to the rapid development of generative AI, multimodal systems, creative technology, and AI-powered content creation.

35. Ethan Mollick

Innovation Expert & Artificial Intelligence Thought Leader; Professor of Entrepreneurship, The Wharton School

Ethan Mollick is a widely recognized voice on generative AI, innovation, entrepreneurship, and the future of work.

Salesforce currently lists him among the Dreamforce 2026 speakers.

His perspective is particularly valuable for organizations trying to understand not only what AI can do, but how people and businesses can actually work differently because of it.

36. Dr. Maria Su

Superintendent of Schools, San Francisco Unified School District

Dr. Maria Su brings an education and public-sector perspective to Dreamforce.

Her participation highlights an important question surrounding AI adoption: how can emerging technologies improve education, workforce development, accessibility, and public services?

What Makes the Dreamforce 2026 Speaker Lineup Different?

The most interesting aspect of Dreamforce 2026 isn’t simply the number of famous names on the agenda.

It is the breadth of expertise represented by the speakers.

The lineup spans:

• Artificial intelligence
• Enterprise technology
• Leadership
• Entrepreneurship
• Venture capital
• Education
• Psychology
• Accessibility
• Media
• Entertainment
• Science
• Manufacturing
• Digital transformation
• Software development
• Social impact
• Creativity

That diversity reflects the larger transformation happening across the technology industry.

AI is no longer limited to engineering teams.

It is influencing sales, marketing, customer service, leadership, operations, software development, education, media, healthcare, manufacturing, and virtually every other business function.

AI and the Agentic Enterprise Will Be Major Themes

Salesforce is positioning Dreamforce 2026 around the Agentic Enterprise, describing the concept as businesses where people are amplified by AI agents.

The event agenda includes sessions focused on Agentforce, Slack, Data 360, AI strategy, enterprise AI, multi-agent design, AI-powered sales, customer engagement, and AI skills. 

This makes the speaker lineup particularly significant.

Technology leaders can discuss how AI is being built.

Business leaders can discuss how it is being deployed.

Researchers can discuss how humans interact with AI.

Entrepreneurs can discuss where the technology is going next.

And cultural leaders can explore how technology is changing creativity, communication, and society.

Why Salesforce Professionals Should Pay Attention

For Salesforce administrators, developers, architects, consultants, marketers, business leaders, and students, Dreamforce 2026 offers more than product announcements.

It provides an opportunity to understand where the Salesforce ecosystem and enterprise technology landscape are heading.

Key areas to watch include:

1. Agentic AI

How organizations move from AI experimentation to deploying AI agents that perform real business tasks.

2. Data Readiness

How high-quality, connected, governed data becomes the foundation for successful AI implementations.

3. Human-AI Collaboration

How organizations can combine human judgment with increasingly capable AI systems.

4. Enterprise AI Governance

How businesses can address security, trust, compliance, ethics, and responsible AI adoption.

5. AI Skills

How Salesforce professionals can develop the skills needed to design, implement, govern, and manage AI-powered workflows.

Salesforce’s Dreamforce training program itself emphasizes Agentforce fundamentals, AI integrations, Data 360, and responsible AI practices. 

Dreamforce 26: More Than a Salesforce Conference

Dreamforce has evolved beyond a traditional CRM technology conference.

The 2026 event brings together AI researchers, enterprise executives, technology founders, entrepreneurs, educators, entertainers, scientists, creators, and cultural leaders.

That makes the speaker lineup one of the most diverse aspects of the event.

Whether you are interested in artificial intelligence, Salesforce, entrepreneurship, leadership, software development, digital transformation, or the future of work, there is likely to be a speaker with a perspective worth following.

And with Salesforce confirming that more speakers are still being added, this list is likely to grow before the event begins. 

When and Where Is Salesforce Dreamforce 2026?

Dates: September 15–17, 2026
Location: Moscone Center, San Francisco, California
Digital Experience: Salesforce+
Format: In-person conference + digital broadcast

Salesforce has confirmed that Dreamforce 2026 will take place in San Francisco from September 15–17, with a simultaneous digital experience through Salesforce+. 

The official Dreamforce site also lists the event’s focus around becoming an Agentic Enterprise, with keynotes, product launches, hands-on training, customer stories, networking, and expert-led sessions. 

Final Thoughts

The top speakers at Salesforce Dreamforce 2026 represent much more than the Salesforce ecosystem.

They represent the major forces shaping the next phase of business and technology: artificial intelligence, human-AI collaboration, digital transformation, entrepreneurship, leadership, creativity, data, accessibility, and innovation.

From Ethan Mollick and Renée Richardson Gosline to Guillermo Rauch, Roland Busch, Anton Osika, Omar Sultan Al Olama, Tony Robbins, Matthew McConaughey, Reese Witherspoon, and many others, the lineup brings together perspectives that extend well beyond traditional enterprise software.

For Salesforce professionals and technology leaders, the biggest takeaway may be this:

The future of enterprise technology isn’t only about what AI can do. It’s about how people, businesses, and AI work together to create measurable outcomes.

With more speakers still expected to be announced, Dreamforce 2026 is one event worth watching closely.

Stay tuned for the complete Dreamforce 2026 agenda, keynote announcements, session highlights, and major Salesforce product updates.

Every September, San Francisco becomes the center of the Salesforce universe. Thousands of admins, developers, consultants, and business leaders fly in for one reason — to see where CRM and AI are headed next. Dreamforce 2026 (DF26) is shaping up to be the most important Salesforce event of the year, and if you’re running a business on Salesforce, this is the one event you plan your year around.

This guide covers everything you need: Dreamforce 26 dates, location, registration, tickets, agenda, speakers, and the AI innovations to expect — plus what it all means practically for teams implementing Salesforce.

What Is Dreamforce, and Why Does Dreamforce 2026 Matter?

Dreamforce is Salesforce’s flagship global conference and the largest CRM event in the world. It brings together professionals from sales, service, marketing, healthcare, and finance to learn from each other and see what’s coming next on the platform.

Dreamforce 26 lands at an important moment. Businesses aren’t experimenting with AI anymore — they’re scaling it into daily operations. This is exactly where Salesforce Dreamforce earns its reputation: it’s the stage where Salesforce unveils Agentforce updates, AI automation, predictive analytics, and intelligent CRM workflows that shape how companies use Salesforce for years afterward.

Dreamforce 2026 Dates, Location and Venue

When is Dreamforce 2026? It’s expected to run September 15–17, 2026, in San Francisco, California — continuing Salesforce’s long tradition of hosting its flagship event in its hometown.

Where is Dreamforce 2026 held? The Moscone Center remains the primary venue, supported by partner venues and networking spaces across the city.

• Moscone Center — the central hub for keynotes, major product announcements, and flagship demos.
• City-wide experience — hotels, partner offices, and networking lounges across San Francisco all become part of the Dreamforce footprint.
• Salesforce Tower — often hosts exclusive executive sessions and smaller, deeper-dive discussions.

Knowing the venue layout in advance helps you plan your Salesforce Dreamforce 26 registration and travel strategy without last-minute scrambling.

Dreamforce 2026 Registration and Tickets: How to Attend

Dreamforce tickets sell out almost every year, so registering early matters. Here’s how the ticket structure typically works:

• Full Conference Pass — complete access to keynotes, breakout sessions, workshops, and networking events. Best for anyone who wants the full experience.
• Expo-Only Pass — access to the exhibition floor and select sessions. A good fit if you’re evaluating Salesforce partners and tools rather than attending deep technical tracks.
• Salesforce+ (Virtual Access) — lets you stream keynotes and sessions from anywhere in the world, so distance isn’t a dealbreaker if you can’t travel to San Francisco.

Tip: Registering early doesn’t just guarantee a seat — it also improves your odds of getting into high-demand sessions and workshops before they fill up. Register Now

Dreamforce 2026 Agenda: What to Expect

The Dreamforce 26 agenda is expected to center on AI, automation, customer data, and enterprise transformation, structured to move attendees from big-picture strategy to hands-on implementation.

Keynote Announcements This is where Salesforce reveals its biggest updates — new AI capabilities, automation tools, and platform-wide changes that influence CRM strategy for the following year.

Industry-Specific Sessions Tracks built around healthcare, finance, manufacturing, and retail help attendees see how Salesforce solutions map to their specific industry challenges.

Hands-On Technical Workshops Developers, admins, and consultants get to work directly with Salesforce experts, walking away with skills they can apply immediately — not just theory.

Dreamforce 2026 Speakers: Who You’ll Learn From

Expect a speaker lineup of Salesforce executives, AI leaders, enterprise customers, and independent innovators — people sharing what’s actually working in CRM implementation and AI adoption, not just product pitches.

Sessions are generally designed to help attendees:

• Understand how AI is changing customer engagement
• Learn automation strategies that cut operational overhead
• Pick up real implementation lessons from businesses that have already made the shift

Agentforce and AI: The Core Focus of Dreamforce 2026

AI is expected to dominate the Dreamforce 2026 agenda, and Agentforce sits at the center of it. Agentforce represents Salesforce’s next generation of AI agents — built to support sales, service, and marketing teams by automating repetitive work and surfacing smarter recommendations.

Expect deep dives into:

• AI-powered sales assistants — helping reps prioritize leads and predict deal outcomes more accurately
• Customer service automation — AI agents cutting response times and improving resolution quality
• Marketing automation and personalization — real-time, data-driven personalization at scale

This is exactly why Dreamforce 26 sits at the center of Salesforce’s AI roadmap — and why teams that skip it often find themselves playing catch-up months later.

Salesforce+ and the Digital Dreamforce Experience

Not everyone can fly to San Francisco, and Salesforce+ closes that gap. Through Salesforce+, teams anywhere in the world can watch Dreamforce keynotes and sessions live (or on-demand), stay current on major announcements, and bring those learnings back to their own organizations without the travel cost.

Networking at Dreamforce 26

Dreamforce isn’t only about the sessions — it’s about the people in the room. Attendees regularly connect with:

• Salesforce partners and consultants
• Technology leaders and product innovators
• Industry peers solving similar problems

These conversations often turn into partnerships, hiring conversations, and long-term client relationships — which is part of why in-person attendance still holds real value even in a hybrid-event world.

Ciphermetic Consulting at Dreamforce 2026

At Ciphermetic Consulting, Dreamforce is where we validate what we’re building for clients against where Salesforce itself is headed. As a Salesforce consulting and implementation partner, our focus at DF26 is straightforward: understand the newest Agentforce and automation capabilities early, and translate them into practical, ROI-driven builds for the businesses we work with — not just theory on a slide.

If your team is planning Salesforce work around what’s announced at Dreamforce 26 — whether that’s Agentforce adoption, workflow automation, or a broader platform overhaul — Ciphermetic Consulting can help you turn those announcements into an actual implementation roadmap.

If you’re attending Dreamforce 26 and want to compare notes on Agentforce, automation, or Salesforce implementation strategy, let’s connect.

Why Dreamforce 2026 Leads the Salesforce Events Calendar

Among all the Salesforce upcoming events in 2026, Dreamforce remains the most comprehensive — it’s the one event that ties strategy, technology, and hands-on implementation into a single week. It sets the tone for Salesforce’s innovation roadmap and gives partners, customers, and consultants a shared reference point for the year ahead.

How to Prepare for Dreamforce 2026

A little planning goes a long way at an event this size:

• Register early to lock in your ticket type and avoid sellouts
• Map sessions to your business goals before you arrive — don’t just wander the agenda
• Reach out to Salesforce partners and peers ahead of time to schedule meetups
• Follow #DF26 for real-time updates, schedule changes, and surprise announcements

The Business Value of Attending Dreamforce 2026

Salesforce Dreamforce isn’t just a networking trip — it’s where you pick up practical insight into AI, automation, and CRM optimization that directly affects your bottom line. Businesses that attend consistently report better Salesforce implementations, tighter operational efficiency, and a real competitive edge over teams relying on secondhand recaps.

Conclusion

Dreamforce 2026 is more than a conference — it’s the clearest signal you’ll get all year for where Salesforce, AI, and CRM strategy are headed. Whether you attend in person in San Francisco or follow along through Salesforce+, DF26 is where the next wave of Agentforce and automation innovation gets defined.